Hine

Hine Collection is a Māori-owned Aotearoa movement championing inclusivity in activewear. Founder, influencer and entrepreneur Miria Flavell approached Talisha Bowmar Design in 2022 to create a logo print for their bold, limited-edition designs.

Since then, TBD has been a trusted design partner, crafting a range of graphics that empower women to embrace their bodies through size-inclusive athleisure (XXS-8XL).

From website graphics and packaging to limited-edition prints and hand-illustrated patterns, TBD has been working with Hine Collection to help establish them as a leader in New Zealand activewear, and their journey continues with international expansion on the horizon.

Empowering Women to reveal their inner confidence through clothing


Scope of work


Illustration

Logo + Print Design

Surface Pattern Design

Packaging Design

Website Graphics

Signage

Mailer Bags and Swingtags

Print Collateral

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